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Chevron’s Aggressive PR Challenge –‘buying’ bloggers?
Chevron is throwing down the gauntlet – conducting a bare knuckle PR campaign the likes of which we have rarely seen. At stake is a $27 billion judgement in an Ecuadorian court that, if leveled (a...
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PR/Media Week in Review 05-24-2009
Twitter scams are proliferating like wildfire on the Net- 100FOLLOWERS A DAY! they promise – and this one, TwitterTrafficMachine, a couple of bozos who say they invented a system to automatically...
View ArticleFTC Forces Bloggers to Get Real
As expected, the Federal Trade Commission yesterday issued new guidelines for bloggers to disclose freebies or payments they receive in return for reviewing products. Although the regulations are...
View ArticleCorrupt Bloggers Kvetch – Where’s the Swag?
There’s a very revealing guest rant by professional ’lifestyle’ blogger Krizia in Pro Blogger: PR People Getting Pushier with Bloggers Since the Recession. Krizia is perturbed that PRs are now asking...
View ArticleGetting Deep Into WordPress
WordPress is the standard - the great, free, solution to virtually any web challenge, from a simple personal blog to a corporate website. WordPress is constantly evolving. There are legions of...
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